Puppy Snuggle Zone

This unique booth debuted at the American Heart Association Cardiovascular Convention in Philidelphia this year. Amgen collaborated with AHA to create the Puppy Snuggle Zone, where guests attending the stressful convention can relax and recharge by stepping into a doggy playpen. The Morris Animal Shelter brought 8, playful puppies that were adopted immediately by eager cardiologists. To enter the booth, you had to sign a waiver - which we ran out of 8 times throughout the course of the convention. Needless to say, it was a huge success and was even featured on the morning news.

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Categories - Experiential booth design