American heart association

When commuting, people in NYC zone out and don't pay attention to the advertisements. I challenged myself to create something truly bold and unexpected... something that will command a busy commuter's full attention.

For the women of NYC, February will be their month to freak out about CV health.

Categories - Campaign concept & visualization


More Headlines!

I'm obsessive compulsive

about walking 10,000 steps per day.

I want you badly

to come running with me in the morning.

My boyfriend says I'm a freak in the bedroom

because pushups in the morning get me going.

I crave total control

over the foods I eat.