ADCETRIS is a medication with indications in both classical Hodgkin’s lymphoma (CHL) and non-Hodgkin’s lymphoma (NHL).
Categories - Campaign concept & visualization
This series of concepts mimics the Adcetris logo and shows the symbol coming to life as glowing dots that surround the patient and protects them. The look and feel of this campaign was inspired by fluorescence microscopy, a technique used by oncologists to make cancer cells literally light up, facilitating targeted treatment.
The overhead shot of the water tubing concept not only showcases the patient age group but also resembles a Reed-Sternberg cell, a characteristic of Non-Hodgkins lymphoma.
This couple dancing in grass feature the the patient type of classical hodgkins lymphoma with a spectrum of fireflies surround them as they dance.